SEE IT TO BELIEVE IT
The task was to create a series of graphics across multiple channels to go alongside our video promotional material for the Winter Olympics 2026. The goal was to tie in the copy and energy of the videos, and incorporate it into a visual collection used across OOH, web banners, social channels, and more. Incorporating the vast snowy landscape and it’s textures, these graphics ensured to bring the energy of the Winter Olympics while maintaining a clear identity to Sky.
DYNAMIC BILLBOARDS
Dynamic billboards were created for the competition, ensuring key times of games can be updated live, and allowing us to announce Kiwi medal winners proactively.
SOCIAL TEMPLATES
A bespoke set of social templates were created for the competition. These aligned with the overall campaign’s visual identity and carried across our social channels, while still maintaining the Sky Sport brand. The powdery snow elements were incorporated to add subtle depth and texture across the visuals.
